Recording artist Jewel named spokesperson for National Breast Reconstruction Awareness (BRA) Day

American Society of Plastic Surgeons announces first annual National BRA Day on Oct. 17, 2012

May 17, 2012
American Society of Plastic Surgeons (ASPS)

The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) have announced that the first annual National Breast Reconstruction Awareness (BRA) Day is set for October 17, 2012. Singer-songwriter, philanthropist and breast cancer advocate Jewel will serve as the national spokesperson.

The United States and 20 other countries will join an international effort to increase awareness for breast reconstruction options after undergoing a mastectomy. The purpose of the initiative is to promote education, raise funds for research and improve access to women who are eligible for post-mastectomy breast reconstruction.

Many women who have bravely battled breast cancer and made it through life-saving surgery must also grapple with the reality of their new figure. The question remains, what's the next step? Unfortunately, research has revealed that 70% of women who are eligible for breast reconstruction are not informed about their options. The goal of National BRA Day is to ensure that all breast cancer patients are fully informed of their surgical options and supported by a team of medical professionals who are working together for the best interest of the patient.

Grammy-nominated musician, bestselling poet and humanitarian Jewel will advocate on behalf of National BRA Day in the coming months through media appearances and public service announcements. She has written a song to recognize breast reconstruction patients and will perform a charitable concert on Oct. 29, 2012 in New Orleans during Plastic Surgery The Meeting. Proceeds from the event will be donated to The Plastic Surgery Foundation and used to support national and local breast reconstruction organizations.

"We are thrilled that Jewel will be lending her time, talent and humanitarian spirit to National BRA Day," said ASPS President Malcolm Z. Roth, M.D. "We feel that her passionate voice will help bring awareness to this important cause and inspire women who are on the road to recovery and a full life beyond breast cancer."

National BRA Day will include a song, fundraising concert, charity and corporate partnerships, local events and more.

Jewel is an award-winning singer, songwriter, actress, poet, painter and philanthropist who has sold more than 27 million albums. She is also a staple on national TV, having hosted the reality show Nashville Star and appeared on other programs. Also near and dear to Jewel's heart are her charitable efforts, which include breast cancer awareness and Project Clean Water, which she founded in 1997.